Ever since I was a child I have been surrounded by women who have always been in charge of their own destiny. Women who have taken the lead, mothered their herds, and roared to the beats of their hearts. Lionesses of their own queendoms.
Leona meaning lioness in Spanish, is a tribute to all those women, to their raw power, to their caring and nurturing aura, and to their fiercely protective spirits. Everything Leona has to offer as a brand is to support women, to enable them to do more with confidence; be it finding adventure in their daily lives, or breaking out of their molds to explore the world - Leona as a brand stands for empowerment, empowerment of ALL women.
Before we start with all the different things Leona can do for you, I wanted to take a minute to introduce you to the brand, its elements, and every detail that has been chosen with utmost care to reflect our ethos.
The logo for starters, depicts a lioness reflecting the fierce power of a woman, the geometric lines that make up the logo depicts this lioness’s strength and her passion in her pride, while the gold color represents a grounded Leona with all her elements combined.
At Leona, values are of paramount importance to us, we live by them, and use them as a guiding light, for all the product and services line we develop, to lead us to the goals we have set for ourselves.
These being:
Responsibility – Garnering Environmental Wisdom we aim to reduce our environmental impact and increase awareness about sustainable practices.
Community - Working with smaller brands and forming our very own international community we aim to grow businesses with us that are noble in their intent and passionate about their work.
Resilience - Ensuring everything we do is not only enjoyable and well developed but is resilient to time and the elements.
In the coming few blogs, we will introduce the products and services that we have to offer, and how you can use these to bring more power and balance in your own lives.
Until then, to all the lionesses out there,
Stay Fierce!
With love & gratitude,
LEONA
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